Providing Great Taste Naturally ......
All products made by
Wholebake are carefully handmade using only the finest natural
ingredients carefully blended and baked by traditional methods.
Based on the goodness of oats
our slices are deliciously moist with a distinctive homemade taste. All
ingredients are carefully selected for quality of taste, nutrition and
purity.
Produced in a modern purpose
built vegetarian factory in line with the policy of the founders of the
Company all products are suitable for vegetarians and contain no
Genetically Modified ingredients or Hydrogenated Fats. No artificial
additives or preservatives are used making our products suitable for
the most health conscious, nearly all of the products are suitable for
vegans.
Where we started ......
Wholebake was founded in 1984
by Stephen Jones and Jennifer Gibson who, after many years in both the
retail and wholesale Wholefood Trade, found that was nearly impossible
to buy good quality, healthy ready-to-eat food anywhere. Seeing the
potential of this market, they started to produce such food in the
kitchen of their farmhouse and sold it locally through Health Food
Shops and local supermarkets.
Initially this consisted of
frozen Ready Meals. Encouraged by the response, a range of Wholefood
pies and pasties were soon added to the range. A barn adjoining the
house was soon converted to provide the extra capacity needed to cope
with the demand.
By 1987 they had again run
out of capacity and purchased premises in Corwen. With the extra
facilities at the new premises, a new product was born - the Apricot
& Apple Slice. With a shelf life of three weeks these slices were
distributed far more widely and proved to be so popular that soon other
flavours were added.
Growth through Investment ....
Sales continued to grow
rapidly and some potential new customers had to be turned away, whilst
existing customers were being rationed. In order to cope with the
demand a new factory was purchased and fitted out to the highest
standards. Additional land adjacent to the factory was also purchased
at the same time to allow for further future expansion.
Continuing investment has seen continuous improvements in quality control, staff training and production efficiency.
In 2002 the factory was
doubled in size with the addition of a new 4,500 sq ft production area
and an additional 1,000 sq ft of warehousing. A continuous production
line was installed in the new production area consisting of a 20 metre
Baker Perkins travelling oven with bar forming, slitting and cutting
equipment along with a high speed flow wrap machine. This new line is
capable of producing around 200 bars per minute.
Commitment to our Customers .....
Wholebake is still family
owned and run and prides itself on offering a first class personal
service to all of it's customers. They now also offer facilities for
own label products which can be formulated to your own requirements if
required.
Registered in England & Wales Company No: 03292581
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