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Manchester Evening News - Tuesday, July 11, 2006
FLAPJACK MAN HITS OUT AT BURGER KING
The owner of a small vegetarian snack company today accused bosses at Burger King of "squashing the little guy" after they forced him to change the name of his flapjacks.
The fast food giant threatened Wholebake, based in Corwen, North Wales, with legal action after it named its oat-based bars "Whopper!"
The fast food chain also claimed the public would believe that Wholebake's vegetarian bars - which are sold in supermarkets and health food shops - were associated with Burger King.
The minimum cost of legal action to defend the name would have been in the region of £20,000 but longer term could have run into hundreds of thousands of pounds.
Mr Gould said he reluctantly decided to change name of the snack to "Flapjacks" as he could afford the legal costs.
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The Press Association - Tuesday, July 11, 2006
FLAPJACK MAKER SLAMS BURGER GIANT IN 'WHOPPER' ROW
The owner of a small vegetarian snack company today accused bosses at Burger King of "squashing the little guy" after they forced him to change the name of his flapjacks.
The fast food giant threatened Wholebake, based in Corwen, North Wales, with legal action after it named its oat-based bars "Whopper!"
Legal experts at Burger King claimed it infringed its trademark and people may believe the vegetarian snack was associated with the fast food chain's Whopper range.
But Mark Gould, managing director of Wholebake, which employs 20 people, said he would not want to be associated with meat products.
He said: "We innocently called the flapjack "Whopper!" because of its size.
"Wholebake is a totally vegetarian company and has never had any desire to associate itself with burgers or any other meat products for which Burger King is known.
"We would have liked to have fought these actions all the way but overriding the points in our favour was the potential of massive costs involved.
"We are a small company based in North Wales - these costs would have been nothing to Burger King but they probably would have cost us our business.
"Once again it's a case of a big company using its financial muscle to squash the little guy."
Burger King claimed that the use of the name "Whopper!" by Wholebake infringed its trademark for the name, which is associated with its range of beefburger products.
The fast food chain also claimed the public would believe that Wholebake's vegetarian bars - which are sold in supermarkets and health food shops - were associated with Burger King.
The minimum cost of legal action to defend the name would have been in the region of £20,000 but longer term could have run into hundreds of thousands of pounds.
Mr Gould said he had reluctantly decided to change the name of the snack to "Flapjacks" as he could not afford the legal costs.
A spokeswoman for Burger King refused to comment on the case.
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BBC News - Tuesday, July 11, 2006
BURGER CHAIN FORCES NAME CHANGE
A vegetarian snack company has been forced to change the name of a product because it is the same as a burger sold by Global chain Burger King.
Mark Gould, managing director of Wholebake in Corwen, Denbighshire, said Burger King was "squashing the little guy" by threatening legal action.
Wholebake was told its use of the name "Whopper!" for a flapjack had infringed the burger giant's trademark.
A spokesman for Burger King did not want to comment on the issue.
According to Mr Gould, the company had "innocently" christened the flapjack Whopper! because of its size, and would not want to be associated with meat products.
"Wholebake is a totally vegetarian company and has never had any desire to associate itself with burgers or any other meat products for which Burger King is known," he said.
"We would have liked to have fought these actions all the way but overriding the points in our favour was the potential of massive costs involved.
"We are a small company based in North Wales - these costs would have been nothing to Burger King but they probaly would have cost us our business.
"Once again it's a case of a big company using its financial muscle to squash the little guy."
The company has now renamed the product Flapjacks, as it could not afford the legal costs of fighting a court case.
The minimum costs of defending the use of name would have been around £20,000 but could have escalated to hundreds of thousands of pounds.
The company said Burger King claimed the public would believe Wholebake's bars, which are sold in supermarkets and health food shops, were associated with their burgers of the same name.
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City A.M. - Monday, July 10, 2006
A NEW, WONDERFUL, TOTALLY FAR-OUT PRODUCT
Tesco has unveiled a new, wonderful, totally far-out product. From this month it will start selling the 9 Bar, a handmade snack made up of ingredients including seeds of the hemp plant, AKA cannabis. Now before you get any ideas, the seeds are treated so they can't be used for cultivation. And you can't smoke it...
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Bloomberg - Friday, July 07, 2006
TESCO WILL START SELLING A SNACK BAR THAT CONTAINS HEMP SEEDS
Tesco Plc, the biggest U.K. food retailer, will this month start selling a handmade snack bar made up of ingredients including seeds of the hemp plant, known as cannabis when grown for use as an illegal drug.
The seeds have been treated to ensure that they can't be used for cultivation, a spokeswoman for Wholebake Ltd., the bar's maker, said today. The 9 Bar contains seeds including sunflower, poppy and pumpkin as well as hemp and all nine essential amino acids, an e-mailed statement shows.
Hemp has been grown for more than 10,000 years and can be used for industrial purposes including textiles, paper and auto parts, the Web site of the Occidental, California-based Hemp Industries Association shows. The plant's seed is a legal food product in the U.K., according to the online encyclopedia Wikipedia.
Wholebake, located in Corwen, Wales, sold 2.2 million 9 Bars last year and is on track to sell 3 million this year, the spokeswoman said. The bars, which contain no wheat, gluten, hydrogenated fats or artificial colors and flavors, will be stocked in 350 of Tesco's stores starting July 19. They'll cost 69 pence each or 1.79 pounds ($3.30) for a pack of three.
Hemp seed is low in saturated fats and can cut cholesterol and fortify heart and lung systems according to the association. The seed's oil is used in foods including sauces, salad dressings and pesto, its Web site shows. U.S. president George Washington and Thomas Jefferson cultivated hemp, the association said.
The 9 Bar is also sold by retailers including J Sainsbury Plc and the Holland & Barrett natural-foods chain.
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Just Food - Thursday, July 06, 2006
UK: 9 BAR GAINS TESCO LISTING
A healthy snack bar made from hemp seed and other natural ingredients called 9 Bar has been taken up by the UK's largest retailer Tesco.
9 Bar, which is produced by Wholebake, is to be stocked in 350 Tesco stores nationwide from 19 July.
"In today's increasingly health conscious society everyday shoppers want wholesome and nutritious food to be readily available in their supermarkets," said Wholebake's managing director Mark Gould. "We are delighted Tesco is stocking the 9 bar, giving its customers a new choice of tasty snack bar which they can enjoy as part of their daily diet and reap all the health benefits."
The handmade bars contain hemp which is a quality source of protein. They also contain all nine essential amino acids, sunflower, pumpkin and sesame seeds as well as poppy seeds, many minerals and fibre, but no hydrogenated fats or artificial flavourings and colourings.
Wholebake claims that as part of a healthy, balanced diet, 9 Bar can help to lower cholesterol and maintain a healthy heart. The 50g bars come individually, priced at GBP0.69 (US$ 1.27), or in a three-pack priced at GBP1.79. The bar is also sold in Sainsbury's, Waitrose and health food shops.
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The Independent - Saturday, July 01, 2006
BITE SIZE CEREAL BARS
With 20 per cent pumpkin, the Wholebake 9 Bar earns its name. This is one seedy bar, with sunflower and sesame seeds, and, for extra hippy cred, hemp and poppy. Tastes of honey, but there's no cereal o bind it together and it falls apart easily. 264 calories, 50g, 69p, pack of 3, £1.79, Sainsbury's, Waitrose, Holland & Barrett and independent stores.
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Eat Out Magazine - Saturday, July 01, 2006
FOCUS ON CAKES, TREAT TIME
Meanwhile Wholebake has produced Flax 9 bars containing Flax seeds which are full of healthy antioxidants. These snacks also contain high fibre hemp, amino acids and sunflower seeds.
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Daily Ireland - Monday, June 26, 2006
BREAKFAST BRAIN BOOSTER
Give your brain a boost every morning with a Wholebake 9 Bar.
The tasty snack contains hemp and is loaded with protein which has been proven to boost mental performance and alertness.
A recent study from the University of Ulster discovered that mental performance was boosted by a high protein breakfast.
Wholebake 9 bars also make an ideal mid-afternoon snack as they are free from trans-fatty acids, which help to pile on the pounds.
Better still, they're also loaded with sunflower seeds which contain high levels of Omega 3 and Omega 6.
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Sunday Post - Sunday, June 18, 2006
HEALTH CHECKS
Many of us are guilty of skipping breakfast, but if you're pushed for time, why not grab a brain-boosting Wholebake 9 bar.
The tasty snack bars, which contain hemp, are ideal for breakfast as they're loaded with protein, which has been proven to boost mental performance and alertness. The bars are also ideal as a mid-afternoon snack to prevent glucose dips.
They contain no trans-fatty acids, which not only pile on the pounds but are thought to increase the severity of disorders such as dyslexia and autism.
9 bar is packed full of sunflower seeds which contain high levels of Omega 3 and 6 essential fatty acids. These "good fats" help feed and lubricate the brain keeping it alert and active.
The 9 bar, which comes in original, nutty, flaxseed and pumpkin varieties, and are individually priced 69p, or as three-packs, priced £1.79, and are available in Sainsbury's, Holland & Barrett and health food shops.
For more info, visit www.wholebake.co.uk
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